Create Your Brand When it Counts the Most
As a sales and marketing professional are you prepared to promote yourself with an effective resume that will land you an interview? The average human resources manager spends less than 30 seconds reviewing a sales resume before deciding to keep it or throw it away. Needless to say, the vast majority of resumes end up in the trashcan. In the current job market, your skills do not matter if no one reads your marketing resume.
“Your brand is what other people say about you when you’re not in the room,” said Jeff Bezos. Your resume can shape that brand in this crucial moment of your job search.
It is easier to sell a product than to sell yourself. After all, you don't have to take it personally if someone chooses not to buy. With a marketing resume or a professional sales resume, suddenly you are trying to transform your accomplishments into a personal brand that will set you apart from other applicants and get you an audition.
On the surface, this seems like it shouldn't be too difficult. However, many people aren't sure how to advertise themselves. They know that if they downplay their strengths, it could cost them a job. On the other hand, they don't want to appear overconfident, conceited, or cocky by coming on too strong.
If you're not confident that you can use the appropriate sales resume strategy when creating the most important marketing material of your life, you should use the services of an executive resume writer.
“All of us need to understand the importance of branding,” Tom Peters wrote in Fast Company. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
When using professional resume services, you can leverage the many years of experience that an executive resume writer brings to the table. If you've been in your current job for a number of years, your resume writing skills are probably out of date. A professional writer will know all the latest methods to virtually guarantee that your resume is given the attention that it deserves. My role is to monitor the latest hiring trends and attention-grabbing techniques that will accomplish the desired result of landing an interview.
Armed with the right information I can assist the sales and marketing professional by creating a resume that uses just
the right wording, tone, and format to attract the attention of employers. A professional writer adds value to your job search by:
- Creating a unique brand to represent your job skills and make you stand out from the competition by effectively communicating the value that you bring to a company.
- Crafting a career objective that will summarize your key strengths to quickly grab the reader's attention and interest.
- Emphasizing the value that you bring to a company instead of simply listing your job responsibilities.
- Quantify your results to illustrate the value you have brought to current and past employers. Hard numbers provide a dramatic impact compared to general statements.
- Using the current industry buzzwords to make sure your resume is noticed by automated resume review processes.
You would never expect a company to create their own ad campaign without the help of sales and marketing professionals. Why would you choose to write your own resume when you can take advantage of the skills provided by an executive resume writer? If your job search hasn't produced the results that you would like, you will be amazed at the difference a cutting-edge resume will make.